UrbanDaddy partnered with Toyota Corolla to create The Punch List, a scavenger hunt style app that encourages users to find cool places around New York City, San Francisco, Los Angeles, Chicago, and Miami. Users who completed the punch list through various in-venue activities were entered into a sweepstakes to win a brand new Corolla. It was a finalist for Best Use of Mobile by Digiday Publishing Awards in 2014.
As Mobile / UX Lead and Interactive Product Manager, I was responsible for designing the wireframes and functionality of the app along with directing the design and build. Due to deadline constraints, I also ended up helping significantly with the coding and QA.
