UrbanDaddy joined Lexus to create a revolutionary app, Seek Out, to urge users to seek out exciting new places outside of their comfort zones. Utilizing users’ Instagram profiles to define their comfort zones, Seek Out leveraged data from The Next Move to help users explore their city’s best places for entertainment. Seek Out was awarded Best Mobile App by Digiday Publishing in 2015.
As Mobile / UX Lead and Interactive Product Manager, I oversaw the design and development of the app, implementing cutting-edge technologies to define and draw the comfort zones.
